Fashion GPS brand development, interface restructure and design for high-end fashion management software

Client: Fashion GPS

Project: Fashion GPS brand development, interface restructure and design for high-end fashion management software

Fashion GPS is a global online system used by big fashion brands including Dior, Chanel, Gucci, Jimmy Choo, DKNY, Marc Jacobs, Diesel, Fendi, and those from Arcadia Group.  Using digital bar-coding, the software tracks samples that are handled by their supporting PR companies (i.e KCD, Purple, Bismark Philips, Starworks Group etc). The software also manages contacts, virtual look books, requests, press hits, and fashion show invitations, online seating plans and media requests.

The Challenge

The company needed to develop a brand and interface that would better appeal to their style-conscious audience.  It was also vital to improve the usability to reduce the unnecessary amount of client-training and support time.

The Solution

FCL spend several days at Fashion GPS HQ in NYC and carried out a series of workshops and user-shadowing. The company’s brand values, including personality, mission, tone of voice, and promise were clearly defined into a guiding Brand House, then FCL set about creating a new brand that positioned Fashion GPS alongside its high-end, stylish clients.

Complete re-structuring of the system took place to improve usability by creating new site-maps, more effective labeling and wireframes, design templates, icons, and colour-coding.

The Result

The new Fashion GPS look and feel has helped to propel the company and excite industry. Once the newly designed system is launched, the levels of required training and technical support will be monitored to measure a tangible part of its ROI.

Fashion GPS brand development, interface restructure and design for high-end fashion management software

Discipline

  • BrandingBranding
  • DigitalDigital
Eddie Mullon
I wouldn't hesitate to recommend Fuel Creativity to anyone who needs a strategic agency to help sharpen-up their brand communication or digital user-interface design. The workshops were enlightening for our teams and FCL successfully captured the essence of the Fashion GPS brand in our 'Brand House'. We are delighted that the new brand identity is now in line with our aspirations. Then FCL masterfully restructured and redesigned our complex technology interface to optimise it's usability. The whole exercise was invaluable to Fashion GPS and we enjoyed working with their professional team.
Eddie Mullon | CEO, Fashion GPS