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Across the Pond

02 April 2010

Crossing the pond to re-brand fashion industry software

Today FCL executives jet across to New York. The call comes from Fashion GPS, who need re-branding and a new user-friendly interface design for their intelligent software for the industry. This system provides Fashion Houses with a range of management from simple inventory and tracking services to the generation of press reports, forecasting, taking reservations and displaying look books. No wonder Fashion GPS already serves half of the industry’s elite – names such as Boss; DKNY; Louis Vuitton; Gucci; Chanel; Diesel; Fendi; Jimmy Choo; Dior; Versace; Derek Lam; Marc Jacobs; Victoria's Secret; Tommy Hilfiger are among those who subscribe to the software.

As with any successful idea – launch and takeoff was so dynamic, busy and demanding that there was no time to attend to the simple basics. Now that Fashion GPS is well established, the President, Edwin Mullon, has drawn breath to ask Fuel Creativity Ltd to sharpen the brand and streamline the look and feel of the system.

FCL are excited at the prospect of fulfilling this task, and typically, are taking the trouble to travel to NY for thorough investigations into the users and movers of Fashion GPS. Only after careful scoping will the findings be applied to create easy-to-use pages and navigation, with the flair of presentation that is only to be expected in this industry. We look forward to launching the finished designs.