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FCL Director adopted by IUCN Education arm – CEC

30 March 2010

FCL Director adopted by IUCN Education arm – CEC

At the same time Gillian Harding, Creative Director of FCL, decided to roll the Saveit4aSong (saveit4asong.com) website and activities out to schoolchildren, the Educational arm of the IUCN (International Union for Conservation of Nature) approached her with an invitation to join the Commission for Education and Communication (CEC). Needless to say, she was proud and delighted to accept.

Background

FCL has been channelling its spare resources into creation of the Saveit4aSong website (frequently shortened to: Si4aS). Inspired by A-J Moore’s song about climate change “Take it all away”, (endorsed by David Attenborough), a not-for-profit venture has been founded with the mission of donating funds to help stem the tide of pollution and destruction of the planet. This project came to the attention of the IUCN and A-J was invited to perform his song at the Climate Conference in Copenhagen, December 2009. News of the event, with footage of A-J singing and playing, was posted on the IUCN website. Gillian has since been in correspondence with President, Dr Ashok Khosla. An article about this eminent and inspiring Doctor’s life and work now appears on the Saveit4aSong website.

Schoolchildren - My2mrw

A Microsite spinoff to the Si4aS web will be devoted to children. The name “My2mrw” reflects the Si4aS strapline: LOVE LIFE : LOVE MUSIC : LOVE TOMORROW and the youngsters’ frequent use of text messages. Staff, qualified and experienced to work with children, are currently in talks with The American School in London. Exciting projects encouraging children and young teenagers to engage in competitions on the theme of climate change will be spun around music-making, fashion and design, a scientific approach to climate change etc.

Education

After pilot projects in schools, the idea will be rolled out across the UK, channelled through the Si4aS website. Endorsement by the CEC is an invaluable support.