History – 8 years of steady growth

History – 8 years of steady growth

Fuel Creativity was founded as a creative graphic design agency in 2002 by current Creative Director Gillian Harding. It started with a simple ethos: to produce great, creative work grounded on seamless, digital and print integration.

From the start, Fuel Creativity was about ideas. As Gillian states: ‘I believed then as I do now in the power of ideas. Ideas go beyond adverts, the page and the poster. A campaign based on a great idea has the ability to live and breathe long after the billboards have come down.’

Clients originally came from the music industry – these included Warner Bros and V2 in New York. One of the early projects being Louise Redknapp’s overall brand and packaging.

Fuel Creativity was incorporated to become a limited company in 2006.

And now, the mission is still the same – but with a broader skills base that includes branding workshops, an in-depth knowledge of digital programming, research, user-testing and internet marketing programmes.  The company has applied its simple ethos in far wider fields. It means that Fuel Creativity Ltd can offer a complete end-to-end service that builds a strong working relationship with the client and delights the end-user.